Dear Product Designer
If you want to improve this article or suggest your version of this article, don't be so hesitant to send the letter.
If you want to improve this article or suggest your version of this article, don't be so hesitant to send the letter.
Product design is the process of creating and improving things that solve problems or meet market needs. It's all about understanding the people who will use the product and using that knowledge to make something that truly helps them.
There are different types of product design, and here are six common ones:
In product design, it's important to know your audience, understand their preferences, and keep up with trends. Balancing innovation with familiarity is key – being too revolutionary might alienate users. Ultimately, the goal is to create products that are not just visually appealing but also easy and satisfying to use.
When starting a new product design project, it's important to have a clear and concise design brief to guide the team towards a successful outcome. The first step is to create a title for the brief that gives an overview of the project and its purpose.
Provide a brief summary of the project, why it's important and the overall goal of the design. Ask team members to provide feedback on the current design, what is working well and what needs improvement.
When it comes to product design, there are two main options: using free templates or designing from scratch. Using free templates can be a cost-effective option, but it has its limitations in terms of customization. On the other hand, designing from scratch allows for a more tailored design that aligns with your business and brand, but it can be more expensive.
It's also important to consider any existing brand guidelines, such as specific color palettes or typefaces that need to be used. Adhering to brand guidelines will ensure that the final design aligns with the company's overall branding and messaging.
This template provides a structured format for outlining the key aspects of a product design project, including its goals, target audience, design requirements, technical specifications, and testing procedures.
Section | Description |
---|---|
Project Name | [Your project name] |
Project Description | [Brief description of the project goals and main functionality of the product design] |
Target Audience | [Description of the target audience, including demographics, needs, and preferences] |
Design Requirements | [Description of the design requirements, including aesthetics, ergonomics, and user experience considerations] |
Technical Specifications |
|
Testing Procedures |
|
Timeline | [Proposed timeline for different stages of the project, including design, prototyping, testing, and production] |
Budget | [Estimated budget for design, prototyping, testing, and production] |
Goal: Prioritize the needs and preferences of end-users.
Objectives:
Goal: Address specific challenges or pain points in the market.
Objectives:
Goal: Ensure visually pleasing and attractive product designs.
Objectives:
Goal: Develop products that are intuitive and easy to use.
Objectives:
Goal: Introduce new and creative solutions to the market.
Objectives:
Goal: Create products with minimal environmental impact.
Objectives:
Goal: Ensure that the designed product aligns with market demands.
Objectives:
Goal: Develop products within budget constraints.
Objectives:
Why are you putting this together? You want to specify the precise business need and the goal of the work at this point in your creative brief. What constitutes success for this specific body of work? Make sure your goals are measurable when you write them down. You'll want to review them at the project's conclusion to determine if your goals have been reached.
What results from this? What do you hope to accomplish? Depending on the project's size, nature, and the time and resources you have available, the project's physical output will differ. It's possible that the result is only a notion, a prototype, or a completely functional system.
Up front clarity regarding the deliverables will help to prevent confusion later on. It should not specify the specifics of the problem or the shape that the solution will take, but it should contain some general things like:
Monday.com is a cloud-based platform that allows users to create their own applications and work management software. The product was launched in 2014 and in July 2019, the company raised $150 million, based on a $1.9 billion valuation. The company went public in June 2021 and is based in Tel Aviv, Israel.
Google rank: 4.4
Trello is a web-based, Kanban-style, list-making application and is developed by Trello Enterprise, a subsidiary of Atlassian. Created in 2011 by Fog Creek Software, it was spun out to form the basis of a separate company in New York City in 2014 and sold to Atlassian in January 2017.
Google rank: 6.4
Asana is a web and mobile work management platform designed to help teams organize, track, and manage their work. It is produced by the San Francisco based company of the same name. The company was founded in 2008 by Dustin Moskovitz and Justin Rosenstein. The product launched commercially in April 2012.
Google rank: 9.4
Your product design brief should always put the end user—not the client—at its core.
This strategy has the flaw of missing the point about who the users are. Their requirements and how they aren't being satisfied by current solutions aren't explained. It is really a wish list of business needs, not necessarily what the customer want. This strategy runs the danger of producing a result that is identical to the current one.
Think about their age, gender, place of residence, and level of income. Are they wed or not? Drive a car? How are their mobility and health? Are they engaged? How frequently will they utilize this product, and where? What will they do with it—play or work?
When the issue is presented with this type of inquiries, what chances are there to offer users a better solution?
Describe the issues that need to be resolved, but do not specify solutions. Early on defining certain characteristics or objectives can be quite restrictive to creativity and impede later study and ideation from leading to better ideas.
What issues do we need to address for our users now that we've discovered them? Design should always be about the end user, so strive to frame them in the center of your brief rather than the commercial drivers, which are all too frequently the driving force behind design briefs. The time to think about business will come when you are writing your product design specification.
It is also important to keep in mind that a product is more likely to solve all of the problems it attempts to tackle well the fewer problems it attempts to solve.
We all have ideas for solutions to problems the moment we are presented with them, and it is simple to write those ideas into a product design brief, thereby preventing most of a project's revolutionary potential. However, you will receive the most creative juice from your design team if you instead explicitly outline an issue that needs to be solved and why it matters to a certain group of individuals.
Should is the word that appears the most frequently in product design briefs. This or that should be true about the product. The term "should" is appropriate since it emphasizes that the outcome at this early stage of the project is still subject to change.
Describe your new design's appearance, the impression it should leave on users, and any brand or style standards you think are crucial to upholding.
The following information should be covered in this paragraph:
The best service with style inspiration:
Pinterest is an image sharing and social media service designed to enable saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards.
Google rank: 4.4
Dribbble is a self-promotion and social networking platform for digital designers and creatives. It serves as a design portfolio platform, jobs and recruiting site and is one of the largest platforms for designers to share their work online.
Google rank: 4.3
In the brief description of a product design project, it's important to consider the following aspects:
Crafting an effective brief for a product design project is a crucial step in creating a successful product. Defining the problem, describing users, setting requirements, inspiring design, collaborating with stakeholders, and updating the description all contribute to creating a clear, concise, and comprehensive overview for your project. Don't forget to consider additional aspects such as budget, timeframes, communication, and risks. Use these tips and the provided template for a project description to make your next product design project a success.
Product designer
Product designer (UX/UI), Design thinking workshops moderator, and young designers mentora https://www.edwche.com