Dear Product Designer

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How to make product design

• Example of how to write brief with essential free and paid tools and basic questions


When starting a new product design project, it's important to have a clear and concise design brief to guide the team towards a successful outcome. The first step is to create a title for the brief that gives an overview of the project and its purpose.
Provide a brief summary of the project, why it's important and the overall goal of the design. Ask team members to provide feedback on the current design, what is working well and what needs improvement.
When it comes to product design, there are two main options: using free templates or designing from scratch. Using free templates can be a cost-effective option, but it has its limitations in terms of customization. On the other hand, designing from scratch allows for a more tailored design that aligns with your business and brand, but it can be more expensive.
It's also important to consider any existing brand guidelines, such as specific color palettes or typefaces that need to be used. Adhering to brand guidelines will ensure that the final design aligns with the company's overall branding and messaging.

Popular free tools for logo design:

There are several types of product design that exist on the internet, including:

  1. Industrial design: This type of product design focuses on the physical form and function of a product, including its shape, materials, and ergonomics. It is often used for consumer goods such as appliances, furniture, and electronics.
  2. Graphic design: This type of product design focuses on the visual elements of a product, including typography, color, and imagery. It is often used for packaging, branding, and advertising.
  3. User experience (UX) design: This type of product design focuses on the user's experience and interaction with a product. It is used to improve the usability, accessibility, and overall satisfaction of a product.
  4. User interface (UI) design: This type of product design focuses on the layout and design of the interface of a product. It is used to create visually pleasing and intuitive interfaces that are easy to use.
  5. Interaction design: This type of product design focuses on the interactions between users and a product. It is used to create products that are easy to use and understand.
  6. Motion design: This type of product design focuses on animation, video, and other forms of motion that can be used in products. It is used to create animations, videos, and other forms of motion that can be used in products.
  7. Service design: This type of product design focuses on the service aspect of a product. It is used to create products that are easy to use and understand.
  8. Experience design: This type of product design focuses on creating a holistic experience for users. It is used to create a cohesive experience for users across different touchpoints of a product.

It's worth noting that different product design types may overlap and be used together in the design process of a specific product.

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Goals and objectives

Why are you putting this together? You want to specify the precise business need and the goal of the work at this point in your creative brief. What constitutes success for this specific body of work? Make sure your goals are measurable when you write them down. You'll want to review them at the project's conclusion to determine if your goals have been reached.
What results from this? What do you hope to accomplish? Depending on the project's size, nature, and the time and resources you have available, the project's physical output will differ. It's possible that the result is only a notion, a prototype, or a completely functional system.
Up front clarity regarding the deliverables will help to prevent confusion later on. It should not specify the specifics of the problem or the shape that the solution will take, but it should contain some general things like:

  • Research findings
  • Design concepts
  • A product design specification

List of popular programs for setting goals and objectives:


Your product design brief should always put the end user—not the client—at its core.

This strategy has the flaw of missing the point about who the users are. Their requirements and how they aren't being satisfied by current solutions aren't explained. It is really a wish list of business needs, not necessarily what the customer want. This strategy runs the danger of producing a result that is identical to the current one.

  • Who use your services?
  • What needs do they have?
  • How are their needs being satisfied right now?

Think about their age, gender, place of residence, and level of income. Are they wed or not? Drive a car? How are their mobility and health? Are they engaged? How frequently will they utilize this product, and where? What will they do with it—play or work?
When the issue is presented with this type of inquiries, what chances are there to offer users a better solution?

Determine user problem

Describe the issues that need to be resolved, but do not specify solutions. Early on defining certain characteristics or objectives can be quite restrictive to creativity and impede later study and ideation from leading to better ideas.
What issues do we need to address for our users now that we've discovered them? Design should always be about the end user, so strive to frame them in the center of your brief rather than the commercial drivers, which are all too frequently the driving force behind design briefs. The time to think about business will come when you are writing your product design specification.
It is also important to keep in mind that a product is more likely to solve all of the problems it attempts to tackle well the fewer problems it attempts to solve.

We all have ideas for solutions to problems the moment we are presented with them, and it is simple to write those ideas into a product design brief, thereby preventing most of a project's revolutionary potential. However, you will receive the most creative juice from your design team if you instead explicitly outline an issue that needs to be solved and why it matters to a certain group of individuals.
Should is the word that appears the most frequently in product design briefs. This or that should be true about the product. The term "should" is appropriate since it emphasizes that the outcome at this early stage of the project is still subject to change.


Describe your new design's appearance, the impression it should leave on users, and any brand or style standards you think are crucial to upholding.

The following information should be covered in this paragraph:

  • Design examples you like, along with a brief description of the features you seek;
  • Your company's logo, colors, photos, and icons.
Set forth clear "don'ts" and notify the designer of the fashion cues you prefer not to use into your new design.
You shouldn't assume that the designer will use your submitted ideas exactly. These concepts are all that's required to get them started on developing an original style and creative design for your goods.

The best service with style inspiration:


A rough estimate might help determine the kind of solutions the design expert is likely to be able to offer.
Being realistic about the timeline and avoiding hurry are very crucial. The time frames must be adequate and appropriate for producing high-quality results.

There are several different types of timelines used in product design. The most common type is the horizontal timeline, which tracks events from left to right. This type of timeline is popular because it is easy to read and visualize. Another type is a Gantt timeline, which shows tasks and their associated durations. This timeline is useful for tracking the progress of a project, as it shows the start and end dates of each task. Finally, a Kanban timeline is a type of timeline which helps teams visualize their workflow. It uses columns to represent different stages of the workflow, and cards to represent tasks. This type of timeline is useful for tracking the progress of tasks, as it shows what tasks are currently in progress and what tasks need to be completed.

Edward Chechique

Product designer

Product designer (UX/UI), Design thinking workshops moderator, and young designers mentora

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graphic category Graphic

is a creative method, process and result of artistic and technical design of industrial products, their complexes and systems, focused on achieving the fullest compliance of the created objects and the environment in general to human needs, both utilitarian and aesthetic.


programming category Programming

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writing category Writing

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audio category Audio

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