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How to Make Web Design Project

Example of how to write brief with essential free and paid tools and basic questions

Overview of Web Design

A website is a useful tool for business, whether you use it to attract customers, make sales, or simply establish your brand. Therefore, it's important for your agency to comprehend how your new website will work with the remainder of your company.
Include a summary of your company's history, your products and consumers, your markets, your strengths or shortcomings, and your long-term goals in your website design brief.
What position do you have in your industry? Are you the most affordable option, the most expensive option, or anything in between?

There are two main options when it comes to website design, one is using free web design templates and the other is designing a website from scratch. Using free web design templates can be a cost-effective option, but it has its limitations in terms of customization, while designing from scratch allows for a more tailored design that aligns with your business and brand, but it can be more expensive. The agency will help you to decide which option is best for your business.

During the discovery phase, the designer should also consider the user experience (UX) and user interface (UI) aspects of the website. This involves identifying the needs, behaviors, and preferences of the target audience and ensuring that the website is designed to meet their needs. The designer may conduct user research, such as surveys, interviews, and usability testing, to gather insights and feedback from potential users.

In the planning stage, the designer should use the insights gathered during the discovery phase to create a user-centered design (UCD) approach. This approach involves putting the needs and goals of the user at the center of the design process. The designer should create personas, user scenarios, and user stories to help visualize the user's journey through the website and identify potential pain points and opportunities for improvement.

During the design phase, the designer will create the visual elements of the website, including the layout, color scheme, typography, and imagery. The designer should use the insights gathered during the discovery and planning phases to create a design that is aesthetically pleasing and easy to use. The designer should also consider the user interface (UI) aspects of the website, such as the placement of buttons, menus, and other interactive elements, to ensure that the website is intuitive and easy to navigate.

The designer should also create low-fidelity wireframes and high-fidelity mockups to help visualize the design and get feedback from the client and potential users. The designer should make revisions based on the feedback received to ensure that the design meets the needs of the user and achieves the project's goals.

The Process of Web Design

The process of web design typically involves several stages. Here are some common stages of web design:

  1. Discovery: In this stage, the designer works with the client to determine the project's goals, target audience, and overall vision. The designer will ask questions, conduct research, and gather information about the client's business and competitors to inform the design process.
  2. Planning: Once the designer has a clear understanding of the project's requirements, they will develop a plan outlining the website's structure, layout, and functionality. This may involve creating a site map, wireframes, and user flow diagrams.
  3. Design: In this stage, the designer will create visual designs for the website, including color schemes, typography, and imagery ( graphic desin , illustration). The designer will typically create several design concepts to present to the client and will make revisions based on feedback.
  4. Development: Once the design is approved, the developer will begin building the website using HTML, CSS, and other programming languages as needed. The developer will also integrate any necessary features or third-party tools, such as e-commerce platforms or content management systems.
  5. Testing: In this stage, the website is thoroughly tested to ensure that it functions properly and is user-friendly. This may involve testing for usability, performance, and compatibility with different devices and browsers.
  6. Launch: Once the website is complete and tested, it can be launched and made live on the internet. The developer will also implement any necessary SEO strategies to ensure that the website is easily discoverable by search engines.
  7. Maintenance: After the website is launched, it will require ongoing maintenance to ensure that it continues to function properly and meets the client's changing needs. This may involve regular updates, backups, and security checks.

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Web Design Project Brief Template

Field Name Description
Project Description Brief description of the business/organization/product for which the website is being developed. Project goals and target audience. Main requirements and expectations for web design.
Brand Information Logos, color scheme, fonts, brand style. Links to previously used materials (brand book, layouts, etc.), if any.
Technical Requirements Platform (CMS) for website development (e.g., WordPress, Shopify, or others). Integrations with other systems if required (e.g., CRM, payment systems). Requirements for responsiveness and cross-browser compatibility.
Functional Requirements List of main pages and their content (e.g., home page, product/service pages, contact page, etc.). Functional elements (e.g., feedback forms, search, carousels, galleries, etc.). Special requirements for navigation and user experience.
Design and Content Visual preferences (style, mood, preferred design elements). Examples of websites that the client likes (if any). Provided content (text, images, video) and its formats.
Schedule and Budget Desired project completion timeline. Available budget constraints.
Additional Notes Any additional information or requirements that may be important for the successful implementation of the project.
Contact Information Name and contact details of the client representative. Preferred methods of communication.

Goals and Objectives

Nowadays, it is anticipated that every business would have some kind of website. But more importantly, why do you require a new one? What goals do you hope to accomplish?
Do you want to advertise new goods and services, reach out to new clients, or boost sales and leads specifically? Do you wish to improve the profile of your brand or provide them with a more reliable information source?
Or is it more about refining the design, enhancing functionality, enhancing the user experience, or simplifying the site's updating process?
Examine your current website objectively, or if you can, ask your visitors. What aspects of it do you like and dislike? What needs to change and what is doing well? What are the new website's overarching goals? We'll typically observe a combination of the following:

  • Amplify brand awareness.
  • Invest in a modern, mobile-responsive website design to boost your online presence.
  • Boost online visibility with both organic and sponsored listings.
  • Enhance sales.
  • Create inquiries and leads.
  • Improved information source via blogs or online education.
  • Bespoke platforms or services are needed to meet the clients' specific needs.

List of popular programs for setting goals and objectives:


It is important for web designers to reference existing materials and competitor websites when starting a new project. This allows them to understand the client's needs and preferences more accurately. By researching similar websites and identifying what works well and what doesn't, designers can create a design that stands out and meets the client's needs. Designers should research their main competitors, take note of their strong and weak points, and identify areas where they can improve and differentiate from them. They should look for inspiration in other websites' layouts, color schemes, typography, photography, and unique features. By carefully studying these references, designers can create a design that is both visually appealing and functional for the target audience. Additionally, by aligning the design with the client's expectations and needs, there is a higher chance of the project being successful.

Best websites with web design references


It is important for individuals or businesses to conduct early budget planning in order to control spending and guide decision-making throughout a project. Utilizing tools such as Google Sheets or other budgeting tools can help create a detailed budget plan that includes specific numbers and expenses. Conducting research on industry standard hourly rates or fixed prices for similar projects can be done using Google Search or other online resources. Additionally, utilizing Google Ads can help find cost-effective solutions for marketing and advertising expenses. By giving ample time to work on the budget before beginning the project, a well-organized plan can be presented to the relevant authorities and stakeholders, which will be greatly appreciated. Furthermore, it is also important for freelancers to establish their own hourly rate and fixed price for the project, considering their experience, skill level, and the industry standards.

There are several ways to approach budgeting for a web design project. Here are some common methods:

  • Fixed Price: This is a common approach where the designer sets a fixed price for the entire project. The price is determined based on the estimated time and resources needed to complete the project. This approach provides the client with a clear understanding of the project cost upfront and ensures that the designer is paid a fair price for their work.
  • Hourly Rate: This approach involves charging the client an hourly rate for the time spent on the project. The hourly rate can vary depending on the designer's level of experience and the complexity of the project. This approach is more flexible and allows for changes to the project scope without affecting the overall cost.
  • Value-Based Pricing: This approach involves determining the value that the website will bring to the client's business and charging a price based on that value. This approach requires a deeper understanding of the client's business and the role the website will play in achieving their goals.
  • Cost-Plus Pricing: This approach involves determining the total cost of the project, including materials and labor, and adding a percentage markup to cover the designer's profit. This approach ensures that the designer is compensated for all expenses incurred during the project.
  • Package Pricing: This approach involves offering pre-set packages that include specific features and services at a fixed price. This approach simplifies the pricing process for the client and makes it easier for the designer to manage their workload.

Ultimately, the chosen approach to budgeting will depend on the project's unique needs, the designer's experience, and the client's budget and expectations.

Video bloggers know better

The issue of fixed price and the hourly rate
always has hot discusses on the internet

Freelancer services have a lot of workers with different skills and cost per hour for close estimation market cost:

Technical Features & Requirements

For bigger projects, this component is crucial. Be as detailed as you can here to prevent scope creep later on in the project (and additional costs).

  • Does the website allow users to log in? How are registrations going to be managed, authorized, and handled? What will the user dashboard contain? Specify each and every unique feature that will be needed.
  • Is the site e-commerce? If so, describe product categories and variations, payment/checkout methods required, shipping cost calculations, shipping tracking, discount codes, any referral discounts etc
  • If the site needs to integrate with any external feeds or APIs, please provide detailed information and concrete examples.
  • Customer profiles - what information will be present? What search parameters?
  • We'll need to see any internal coding standards that reputable organizations may have.

Include a list of the broad site areas that will be needed, such as:

  • News/Blog
  • Social media feeds
  • Discussion Forum
  • Interactive Map
  • Events section
  • Online Bookings
  • Portfolio Section
  • Team Page


Will you be updating the website's content? If so, it would be a good idea to sketch up a preliminary sitemap in your brief at this stage. How many pages overall will there be?
Be specific about the team members and the approval procedure for this content. Start thinking about this from day one because the availability of material is frequently a problem that causes website launches to be delayed.
What images, drawings, or graphics are currently on offer?

How to write writing brief

Hosting, Support & Maintenance

Normally, you'll want the agency you've chosen to host the website for you. However, you may have other hosting agreements; if so, please describe them. How much ongoing support do you anticipate the website requiring? With what would you require assistance going forward?
Any current hosting system should be safe, offer frequent backups, and most importantly, deliver a quick website.

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Competitor analysis is an essential aspect of web design that helps businesses stay ahead of the competition and create websites that are more engaging and effective. Here are some steps to follow when conducting a competitor analysis for web design:

  • Identify and make a list of your competitors: The first step is to identify your competitors in the market. Make a list of websites that offer similar products or services to your business.
  • Analyze their positioning: Analyze how your competitors position themselves in the market. Look at their unique selling proposition (USP) and identify how they differentiate themselves from their competitors.
  • Identify their target segment: Determine the target audience of your competitors. Analyze their messaging, content, and design elements to understand the target audience they are trying to attract.
  • Analyse their positioning: Analyze how your competitors position themselves in the market. Look at their unique selling proposition (USP) and identify how they differentiate themselves from their competitors.
  • Take a trip down their funnel: Analyze the conversion funnel of your competitors, including the landing pages, call-to-actions, and checkout process. Identify the areas where your competitors are performing well and the areas where there is room for improvement.
  • Find out what stack the website is built with: Analyze the technology stack used by your competitors. This includes the programming languages, content management systems, and third-party plugins or tools.
  • Analyze their content strategy: Review the content strategy of your competitors, including the type of content they produce, the frequency of their posts, and the channels they use to distribute content. Identify the content that resonates with their target audience and consider ways to create similar content that speaks to your own target audience.

By conducting a competitor analysis, you can gain valuable insights into your competitors' strengths and weaknesses and use this information to create a web design that is more effective and engaging for your own target audience.

Online Marketing & SEO

You eventually launch your fantastic new website, but you receive zero visitors for the entire year because no one is aware it exists. The success of your new website depends utterly on digital marketing. It can be useful to summarize any existing marketing strategies you may have.
Nothing is worse than spending a lot of money on your new website just to realize that you'll need to promote it to attract visitors. Search engine optimization (SEO), pay-per-click (PPC), social media marketing, and email marketing are more effective than ever, and any new website needs a well-thought-out online strategy. Don't forget about more conventional kinds of advertising, including print, and don't forget to use word of mouth.

How to write marketing brief How to write SEO brief


In summary, creating an effective web design requires clearly defining the project scope, goals, target audience, and technical specifications upfront. Thorough research into the client's business, competitors, and industry trends should inform decisions around platform selection and functionality priorities.

With core objectives centered on elevating the brand, engaging users, and driving business metrics, the site must provide an intuitive, aesthetically pleasing experience across devices. Tracking measurable KPIs around traffic, rankings, conversion rates, and revenue gauges progress.

Ongoing optimization efforts focused on content, user experience, and technical performance can boost organic visibility and visitor retention over time. By confirming precise mandatories around legal and branding guidelines additionally, stakeholders align on constraints during execution. Revisiting the central tenants mapped in the briefing process ensures the website delivers against intended outcomes.

With a solid foundation confirmed through upfront planning, the web design can connect with its audience, facilitate interactions, and unlock long-term growth for the business. This framework serves as a template for bringing an impactful online presence to life.

Vincent Xia

Web designer

I love to share all things about UI/UX, Web design! e-Mail:

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