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Collection of Articles About Digital Work Stories

Welcome to the Digital Work Stories blog on the website!

Our blog is an exciting journey into the world of digital work, where we explore interesting stories and learn from practical cases presented by various companies and experts. Here, we take a deep breath and dive into stories of success, dissect challenging situations, and share lessons that can be applied to your own endeavors.

What you will find with us:

  • Inspirational Cases: We'll tell you about companies that have achieved great results in the digital realm. Discover how they overcame challenges and created innovations.
  • Expert Insights: Our authors and invited experts share their knowledge and experience in the field of digital work. You'll learn about the latest trends and best practices.
  • Lessons from Mistakes: Sometimes, even failures can be a source of valuable lessons. We'll tell you about situations when things didn't go as planned and how to extract lessons for successful projects.
  • Technologies and Innovations: The world of digital work is constantly evolving, and we stay up-to-date with the latest events. Learn about new technologies, tools, and methods that can help you achieve better results.

We invite you to join us on our journey into the world of digital projects, where each story and case is an opportunity to learn, grow, and get inspired. Join our Digital Work Stories community and be at the forefront of digital innovation!

Stay tuned for our publications and subscribe to ensure you don't miss any exciting stories.

Tesla's Mind-Bending Entry Into the Pickup Design Market

by Danylo Khorzhevskyi | 29.11.2023

Elon Musk's radically angular Cybertruck pickup shocked audiences in 2019 with its geometric stainless steel body evoking sci-fi movies and 80s cars. Its unconventional form draws criticism along with praise for its boldly futuristic look. Behind the origami-esque styling lies a highly capable electric truck with armored doors, adaptive air suspension, and up to 500km range. But with pickup buyers traditionally loyal to brands like Ford and RAM, does the Cybertruck's divisive design represent an innovation that will disrupt and transform the market or an alienating bust?

Pleasure vs Suffering: What Influences Purchase Decisions from a Neuromarketing Perspective

by Danylo Khorzhevskyi | 27.02.2023

Explore how neuromarketing reveals the brain's role in purchase decisions based on pleasure and suffering. Learn about the endowment effect and its intriguing parallels, as well as the diminishing marginal utility of wealth. Uncover key factors influencing buying choices and their implications for marketing.

Marketing Case by Nike Company

Excerpted from Strategic Marketing by David W. Crevens | 12.05.2022

This article examines Nike's bold 1990s push into the $40B sports equipment market, beyond its core shoes and apparel. It details Nike's plans to leverage aerospace tech to create innovative new equipment like hockey sticks and baseball gloves. However, Nike faced skepticism and early missteps, while major brands like 110-year old Rawlings geared up to defend their turf. Despite challenges, Nike aimed to use its marketing prowess to swoosh into dominating equipment as well.

HTC's Meteoric Growth from PDA Maker to Apple Rival

by Zachary Lukasiewicz | 2.02.2023

The article tells the story of how Taiwanese company HTC grew from a small startup into a major global smartphone manufacturer and innovator. It recounts how founder Cher Wang persevered despite early struggles, forging key partnerships with Microsoft, Google and others. HTC achieved many mobile firsts, transitioning from PDAs to acclaimed smartphones. The article tracks HTC's rise as a scrappy underdog to a top Apple rival.

The Incredible Rise of Victorinox: How a Small Swiss Knife Company Became an International Brandl

by Zachary Lukasiewicz | 12.05.2023

This article tells the fascinating history of Victorinox, from its beginnings in 1884 as a small Swiss knife workshop to becoming one of the most recognizable international brands. It covers how founder Karl Elsener created the original Swiss Army Knife and its later innovations, as well as Victorinox’s expanding global reach in the 20th century through marketing and diversification. The article highlights Victorinox’s focus on quality Swiss craftsmanship even as the company grew exponentially. In 300 years of business, Victorinox has cemented its iconic Swiss Army Knife as a versatile tool for military personnel and everyday carry.

The Rise, Fall, and Revival of the Hilton Hotel Empire

by Zachary Lukasiewicz | 22.05.2023

The article examines the history of the Hilton hotel chain, its ups and downs over the decades, and its marketing strategies to revive the brand. It covers the expansion and near-bankruptcy of early Hilton, its separation into US and British branches, and its eventual re-merger.

The article also discusses Hilton's focus on franchising and promoting sub-brands, as well as its loyalty programs and renovations to restore the flagship Hilton image.

Applying Behavioral Economics to Grow Revenue: A Marketing Case Study with Richard Thaler's Help

by Danylo Khorzhevskyi | 02.11.2023

Dive into the marketing odyssey of "Greek Peak," a ski haven sculpted by the expertise of Richard Thaler, a maestro in behavioral economics. Through calculated pricing crescendos, the resort danced with gradual increments, ensuring customer harmony. Thaler's insights fueled service crescendos, with free offerings and tailored passes for locals and students.

The resort's financial ascent, crowned by prepaid passes and loyalty-boosting discounts, transformed challenges into victories. This narrative unveils the art of marketing and pricing, where Thaler's behavioral economics orchestrates a symphony of success on the slopes.

Marketing Insight: Kahneman's and Barden's Dual System Theories

by Danylo Khorzhevskyi | 12.01.2023

Article analyzes the dual system theories of Kahneman (System 1 & 2) and Barden (autopilot & pilot) and their application in marketing. Explains how instinctive System 1/autopilot and logical System 2/pilot interact in consumer decisions. Emphasizes importance of brands appealing to both impulsive and rational thinking through product presentation and facts on pricing/quality. Discusses crafting holistic marketing strategies that target emotional and analytical drivers of choice.

video category Video

is concerned with the creation and integration of film, motion graphics, and camera shooting feed into different fields.


graphic category Graphic

is a creative method, process and result of artistic and technical design of industrial products, their complexes and systems, focused on achieving the fullest compliance of the created objects and the environment in general to human needs, both utilitarian and aesthetic.


programming category Programming

is the process of performing a particular computation, usually by designing/building an executable computer program or web, and mobile applications. Programming involves tasks such as analysis, generating algorithms, profiling algorithms' accuracy and resource consumption, and the implementation of algorithms.


marketing category Marketing

Is actions a company takes to attract an audience to the company's product or services through messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.


writing category Writing

is the process of using symbols to communicate thoughts and ideas in a readable form. Writing helps to bring an idea to readers in order to commercial or social goals. Comercial writing stimulates sales growth or popularize a product, company, service, person or idea.


audio category Audio

is the art and practice of creating soundtracks for a variety of needs. It involves specifying, acquiring or creating auditory elements using audio production techniques and tools