How to Make Infographic: Example of How to Write Design Brief

Overview

Infographics that unquestionably hit the mark in terms of engagement and shareability have probably come across you. These articles are referred to as content home runs by marketers and creatives.
What are some ways to create infographics that can greatly improve your chances of creating material that resonates with your audience?
The reality is that these well-liked infographics were not created by chance. There is nearly always a thoughtful, creative brief behind every well-designed infographic.
Before we get started, it's important to note that graphical briefs are important for more than just marketing initiatives.
Anyone considering producing infographics, whether for work or education, should think about coming up with an infographic brief!

Infographic Design Project Brief

This template provides a structured format for outlining the key aspects of an infographic design project, including its goals, target audience, content, design preferences, technical requirements, and timeline.

Objective

Describe the objective that your infographic is supposed to help you attain.
Orienting inquiries:

• What do you hope to accomplish with this infographic?
• What action do you want readers of your infographic to take after reading or scanning it?
• What does your infographic's title or headline say?

Monday.com is a cloud-based platform that allows users to create their own applications and work management software. The product was launched in 2014 and in July 2019, the company raised $150 million, based on a $1.9 billion valuation. The company went public in June 2021 and is based in Tel Aviv, Israel.

Google rank: 4.4

Trello is a web-based, Kanban-style, list-making application and is developed by Trello Enterprise, a subsidiary of Atlassian. Created in 2011 by Fog Creek Software, it was spun out to form the basis of a separate company in New York City in 2014 and sold to Atlassian in January 2017.

Google rank: 6.4

Asana is a web and mobile work management platform designed to help teams organize, track, and manage their work. It is produced by the San Francisco based company of the same name. The company was founded in 2008 by Dustin Moskovitz and Justin Rosenstein. The product launched commercially in April 2012.

Google rank: 9.4

Target audiance

Identify and narrow down your target audience in your infographic brief. A vague understanding (or being too general) of who you’re designing the infographic for is one of the common mistakes when creating infographic briefs.
Basic demographics such as age and gender don’t help at all. Dig deep into the psychographics of your audience. What do they love, hate, or even ignore?

• Who are these folks that your infographic is intended to reach?
• How well do you understand the needs, wants, and priorities of your audience?
• What preconceptions or biases does your audience hold that might influence whether they are open to or resistant to your message?

Idea

Give your readers the main point you wish to make clear by outlining it in a synopsis or bulleted summary. Tell the audience what you hope they will learn from your infographic.

Questions:

• What facts or figures are pertinent to your target audience and the goal of your infographic?
• What would you say in the infographic if you just had a short time to speak with your audience?

Content

Before considering the infographic's aesthetic component, consider and plan the content. Consider the running order or sequence of the content before creating the synopsis or summary. If you can, split them up into pieces.

Questions

• Which media and content are appropriate for my audience?
• Any rules for writing style, voice, or terminology that should be adhered to?
• Is your content true to its source and accurate? Do you need footnotes?

Visual

If you have any examples for the designer to use as visual inspiration or if you have any other ideas, please share them.

Questions

• What are the infographic's specifications (orientation, length, etc.)?
• Which colors should the designer select, in your opinion? Any hues that ought to be avoided?
• How much white space, grids, leading lines, etc. would you like?
• Do you have any criteria or brand guidelines?
• Do you wish to use any pre-existing graphics or charts, or is the design team free to create their own?
• Do you have any examples of bad design to cite?