Dear Copywriter

If you want to improve this article or suggest your version of this article, don't be so hesitant to send the letter

How to Make Blog Post Project

• Example of how to write brief with essential free and paid tools and basic questions

1. Introduction

A project brief is a key element in preparing to create a blog post, determining its success and effectiveness. In this section, we will explore why a brief is an essential part of the planning process and how its clarity in formulation significantly influences the success of a content project.

1.1 Importance of the Project Brief for Blog Posts

A project brief for a blog post is a strategic document that helps define goals, key tasks, and key stages of content creation. It is a kind of map that guides the author through the entire creative process, from the initial idea to the completed blog post. The main directions of the content are formulated here, the style is defined, and topics and audience are explored. The brief is the foundation on which a quality and targeted blog post is built.

1.2 Why Clarity in Formulation and Planning are Crucial for Successful Content

Clarity in formulation and detailed planning play an important role in the successful creation of a blog post. Thanks to clear definitions in the brief, the author can avoid misunderstandings, focus on key aspects, and eliminate unnecessary details. Planning helps efficiently use time and effort resources, which is especially valuable in the fast-paced world of online content.

Furthermore, clarity in formulation contributes to better content perception by readers, improves the structure of the text, and makes information more accessible. Planning, in turn, helps avoid chaos in the process of creating material, ensuring a logical sequence and ease of perception. These aspects, together with a clear brief, become the foundation of a successful content project, aimed at capturing attention and leaving a lasting impression on the audience.

AI Writing Generators & Tools

Blog Post Project Brief Example

This template provides a structured format for outlining the key aspects of a blog post project, including its goals, target audience, content, style preferences, and timeline.

Section Description
Project Title [Your project title]
Project Description [Brief description of the blog post topic and purpose]
Target Audience [Description of the target audience, including demographics, interests, and preferences]
Content [Outline of the main points to be covered in the blog post]
Style Preferences
  • Tone: [e.g., formal, casual]
  • Writing Style: [e.g., informative, conversational]
  • Visuals: [e.g., images, videos, infographics]
  • References: [e.g., scholarly sources, industry reports]
Keywords [Key terms or phrases for SEO purposes]
Timeline [Proposed timeline for research, writing, editing, and publishing]
Publication Platform [Platform where the blog post will be published, e.g., company website, blog hosting service]

2. Defining Goals and Tasks for a Blog Post

2.1 How to Define the Goal of Your Blog Post

Defining the goal is a crucial first step in creating a project brief for a blog post. The goal is what the author aims to achieve with their content. To define the goal of a blog post, it's recommended to ask yourself the following questions:

  • What do I want to communicate to the readers? Identify the key message or idea you want to convey to your audience.
  • What reaction do I want to evoke from the readers? The goal could be aimed at motivating, inspiring, educating, or any other form of impact on your target audience.
  • What value does my blog post provide? Ensure that your goal is directed towards providing specific and useful information for the readers.

Example: If your blog post is focused on teaching readers how to create effective project briefs, the goal may be to provide clear and applicable guidance.

2.2 Formulating Specific Tasks to Achieve the Goal

After defining the goal, it's necessary to formulate specific tasks that will help you achieve this goal. Tasks are the steps or stages that need to be completed in the process of creating a blog post. Some questions that can aid in formulating tasks include:

  • What steps need to be taken to achieve the goal? Break down the process of creating the blog post into specific stages.
  • What resources and tools will be needed to accomplish the tasks? Identify the necessary resources to ensure tasks are executed efficiently.
  • What are the deadlines for each task? Set time frames for each stage of creating the blog post.

Example: If the goal of your blog post is to teach readers how to write briefs, specific tasks may include researching the topic, defining key steps in writing a brief, developing examples, etc.

Formulating clear tasks ensures a structured and systematic approach to creating a blog post, contributing to more effective goal achievement.

3. Defining the Target Audience

3.1 Identifying Key Readers of Your Blog

Defining the target audience is a crucial step in creating a project brief for a blog post, as it allows tailoring the content precisely to the readers' needs. To identify key readers of your blog, it is recommended to:

  • Analyze the audience: Conduct research on your current audience, identifying their preferences, interests, and characteristics.
  • Create an ideal reader persona: Describe the characteristics of your ideal reader, including age, gender, education level, professional interests, and other relevant parameters.
  • Collect audience feedback: Conduct surveys or questionnaires to get direct feedback from readers about what they expect from your blog.

Example: If your blog is dedicated to digital projects in graphic design, the key audience may include students and young professionals interested in the latest design trends.

3.2 Adapting Content to Audience Interests

After identifying key readers, it's essential to adapt the content to their interests and needs. This includes:

  • Choosing topics and formats: Determine topics that are most interesting to your audience and select appropriate content formats (articles, videos, infographics, etc.).
  • Using the audience's language: Adapt the language and writing style to be closer to your audience.
  • Providing relevant examples: Include examples in your materials that are understandable and relevant to your target audience.

Example: If your audience consists of aspiring designers, your content might include tutorials on using design tools, reviews of current design trends, and real success cases from young professionals.

Adapting content to audience interests and needs ensures more effective interaction with readers and increases their satisfaction with the blog content.

4. Defining Requirements for the Blog Post

4.1 Elements that Should be Present in a Blog Post

Defining requirements for a blog post is essential to create balanced and informative content. Let's look at the key elements that should be present in a blog post:

  • Title: An attractive and informative title that precisely conveys the essence of the blog post and grabs readers' attention.
  • Introduction: A brief introduction explaining what the blog post will be about and why it is important for the audience.
  • Main Body: Divided into paragraphs, the main body contains key information, arguments, examples, and relevant details.
  • Subheadings and Bullet Points: Use subheadings and bullet points to facilitate the perception of information and create a structured text.
  • Illustrations and Graphics: Insert relevant images, charts, or infographics to visually support the content.
  • Examples and Cases: Include real examples, use cases, or success stories to make the content more practical.
  • Conclusion: A brief conclusion highlighting key points and leaving an impression on readers.
  • Call to Action: Include a call to action motivating readers to take action after reading the blog post.

4.2 Considering the Style and Theme of Your Blog

Requirements for a blog post also include considering the unique style and theme of your blog. This includes:

  • Language and Writing Style: Align the language and writing style of your blog with the audience's expectations, whether formal or conversational depending on the theme.
  • Theme and Keywords: Integrate keywords and themes that align with the overall theme of your blog and satisfy audience queries.
  • Graphic Design: Use graphic design, color palettes, and fonts that match the overall design of your blog.

Example: If your blog focuses on technology and has a modern style, ensure that the content reflects this theme using relevant terms, up-to-date images, and modern visual design.

5. Creating a Calendar Plan

5.1 Stages of Blog Post Creation: Research, Writing, Editing

Creating a calendar plan for a blog post involves three key stages:

  1. Research: During this stage, analyze the blog post's topic, gather necessary data and information. Identify key points you want to include and find relevant sources.
  2. Writing: Once the research is complete, proceed to write the content. Structure the information using headings, subheadings, and paragraphs. Maintain logical flow and sequence of thoughts.
  3. Editing: After writing the blog post, perform editing. Correct errors, check logical coherence, and ensure the overall structure and clarity of the text.

5.2 Optimal Time Allocation for Each Stage

Optimal time allocation will help you efficiently manage the blog post creation process. Recommended time plan:

  • Research (20-30% of time): Allocate sufficient time for thorough research. This includes searching and analyzing information, determining key points, and creating the blog post's structure.
  • Writing (50-60% of time): Focus on writing content using the prepared structure. Work sequentially to maintain the logical flow of the blog post.
  • Editing (10-20% of time): After completing the writing, dedicate time to careful editing. This involves correcting grammatical errors, checking style, and ensuring text clarity.

This distributed approach will allow you to effectively use time, ensuring a quality result. Keep in mind that specific time frames may vary depending on the complexity of the topic and your experience.

6. Determining the Blog Post Budget

6.1 Resources Needed for Quality Content

To determine the budget for a blog post, it is important to consider the resources required to create high-quality content. These resources may include:

  • Time: Estimate the number of hours needed for research, writing, and editing the blog post. Time is one of the main resources to consider when budgeting.
  • Research Materials: If purchasing or subscribing to specialized research materials is necessary, include their cost in the budget. This may involve access to databases, journals, books, etc.
  • Graphic Resources: If you need images, graphics, or design for your blog post, account for the expenses of purchasing or creating these elements.
  • Editing and Proofreading: If necessary, budget for hiring an editor or proofreader to ensure the high quality of the text.

6.2 Utilizing Free Tools

To effectively manage the budget for a blog post, consider utilizing free tools:

  • Free Research Sources: Use open and free sources of data and research to minimize expenses related to accessing information.
  • Content Management Systems (CMS): Use free content management platforms like WordPress or Blogger to publish your blog post.
  • Design and Graphics Tools: Use free tools to create simple graphic elements, such as Canva or GIMP.
  • Correction and Editing: Use free online tools for grammar correction and text editing, such as Grammarly.

Optimal use of free resources will help reduce the overall budget of the blog post while maintaining quality and content effectiveness.

7. Examples of Tools and Resources

7.1 Mentioning Paid and Free Tools for Writing and Optimization of Blog Posts

7.1.1 Writing Tools:


  • Google Docs: Provides a convenient platform for writing, editing, and collaborative work on content.
  • Grammarly: Helps automatically correct grammar errors and enhance the quality of the text.


  • Microsoft Word: A powerful tool with advanced formatting and text editing features.
  • Scrivener: Ideal for authors, providing extensive functionality for planning and writing text.

7.1.2 Optimization Tools:


  • Yoast SEO: Assists in optimizing blog posts for search engines, providing recommendations for improving SEO.
  • Google Trends: Allows tracking current queries and trends for integration into content.


  • SEMrush: A tool for keyword research, competitor analysis, and SEO performance tracking.
  • Ahrefs: Provides comprehensive analysis of backlinks, keywords, and SEO page ratings.

7.2 Examples of Usage in the Creation Process

7.2.1 Example of Using Google Docs:

Writing Stage: In Google Docs, you create structured content, add headers, and use comments for collaborative work with editors.

7.2.2 Example of Using Grammarly:

Editing Stage: After writing the blog post, you use Grammarly for automatic grammar and style checks, enhancing clarity and text quality.

7.2.3 Example of Using Yoast SEO:

Optimization Stage: Before publishing the blog post, you integrate Yoast SEO into your blog and follow recommendations for improving meta tags, keywords, and content structure.

7.2.4 Example of Using SEMrush:

Research Stage: Before starting to write, conduct research using SEMrush to determine keywords, interesting topics, and competitive content.

Artificial Intelligence (AI) also plays a role in the content creation process, such as:

  • Idea Generation: Using AI platforms to analyze trends and suggest topics for future blog posts.
  • Content Personalization: Applying AI to adapt content to individual audience preferences.

7.2.5 Example of Using Ahrefs:

Competitor Analysis Stage: Before writing the blog post, you use Ahrefs to analyze keywords used by competitors and identify potential improvements.

7.2.6 Example of Using Google Trends:

Trend Research Stage: For writing current content, you use Google Trends to identify popular queries and trends in your field.

7.2.7 Example of Using Canva:

Graphic Element Creation Stage: To enhance the visual appeal of the blog post, you use Canva to create informative and stylish graphic elements.

7.2.8 Example of Using Microsoft Word:

Formatting Stage: After completing the blog post, you can use Microsoft Word for more advanced text formatting and style control.

7.2.9 Example of Using Scrivener:

Large Project Writing Stage: When creating extensive blog posts or series, Scrivener provides functionality for more convenient planning and writing.

7.2.10 Example of Using Grammarly (browser extensions):

Real-time Editing: Using the Grammarly browser extension, you can edit the blog post text in real-time, receiving instant recommendations.

7.2.11 Example of Using Google Trends:

Content Relevance Analysis Stage: Before optimizing content for search engines, you can use Google Trends to check the relevance of keywords and topics.

Utilizing diverse tools and resources helps ensure high-quality content, optimize it for search engines, and makes the creation process more efficient and convenient.

8. Conclusion

Summary: Key Steps in Writing a Brief for a Blog Post

In the process of writing a brief for a blog post, we have examined key steps necessary for creating high-quality and successful content. These steps include:

  1. Defining the goals and objectives of the blog post: Having a clear understanding of what you want to achieve with your content.
  2. Identifying the target audience: Identifying key readers and tailoring content to their interests.
  3. Defining the requirements for the blog post: Considering necessary elements and style that align with your blog.
  4. Creating a calendar plan: Efficiently allocating time for the research, writing, and editing stages.
  5. Determining the budget for the blog post: Considering resources and exploring opportunities to use free tools.
  6. Examples of tools and resources: Mentioning both free and paid tools for writing and optimizing content.

Shah Mohammed


Author -Boil The Ocean. Business Strategy Consultant, Design Thinker.

Download script writing project brief template

file_download Download brief